Website Creative Brief
Ecommerce Checklist
Website Creative Brief
Ecommerce Checklist
Logo Brief
Name
*
First
Last
Company Name
*
What does your company do?
*
What are your objectives?
Do you have a logo and tagline(s)?
Desired results & vision (how would you like to be perceived?)
Target Market (who is your audience/demographic?)
Competition (who are some of your competitors? Please include links if possible.)
Gauging Perception (name a logo(s) and website(s) you LIKE. Please include links if possible.)
Gauging Perception (Name a logo(s) and website(s) you DISLIKE. Please include links if possible.)
Color Preferences (what is your favorite color and least favorite color?)
Design Style (what are some keywords that best describe your aesthetic? Traditional, edgy, classic, urban, modern, rustic, trendy, etc.)
Is there any symbolism important to your brand? I.e. the arrow in FedEx, or the arrow in Amazon.
Are you associated with a larger brand? If so, please provide links below.
Is your location relevant to your brand?
Creative Freedom (0 for NO freedom to 10 for COMPLETE freedom.)
Additional Input (any other thoughts?)
The person that filled out this brief.
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